What do Chinese Youth think of Eco-Products and Chinese Eco-Friendly Brands?

Want to know what Chinese youth think of eco products? Here are initial results from a mini survey the enoVate street team is carrying out this week:
1.When we talk about eco products, what kind of product or brand comes to mind?
Top answers included eco friendly bags, furniture, indoor decoration materials, paper cups, and fabrics. Alessi and Nippon brand were both mentioned.

2. Do you know any eco-friendly clothing brands?
People mentioned the following brands: Adidas, Nike, JNBY, Jasonwood, Levi’s, G-Star, Jeanswest, Crocodiles, 0TT, TANGY and Youngor. However, most didn’t know of any eco friendly brands.

3. There are two T-shirts of the same design and you like both. One is made from eco-friendly fabrics and priced at 150 rmb, the other is made by average fabrics and is 125 rmb, which shirt would you buy?

All but one person chose the eco friendly shirt.

More local Chinese brands such as 天意（Tangy）, 因为（ZOLLE）and 播（Broadcast） are incorporating eco-friendly materials into their products.

Tangy is well known for its use of eco-friendly fabrics such as cottons, silks and hemp. The most favored fabric for Tangy clothes is (Liangchou), known as “gambiered canton silk” in english.  The fabric is both handmade and eco-friendly.

The Chinese market for  eco-friendly products is in it’s initial period. Our survey shows that chinese youth still don’t have a strong sense of specific eco-friendly brands, yet they would be willing to buy eco friendly product even at a greater expensive. Throughout the week we will continue to test these ideas.