“Reverse Mentoring” to Bridge Generation Gap in Workplace?
Business, Renee, Trends and Insights — By Renee on July 9, 2010 at 2:50 pmenovate’s co-founder Renee will be sharing bi-weekly insights on business related topics. This week’s post highlights counter-Confucian strategies in the workplace.
I recently attended the China 2.0 conference at Stanford and watched speakers from Intel, Huawei, Ericsson, Vodafone, ctrip, Qunar, Paypal and many other companies operating in China discuss how the China technology landscape is rapidly changing, and is increasingly becoming an area of innovation for the rest of the world. One of the main reasons that China is now becoming a test case for the rest of the world is the different ways in which China’s youth are consuming technology and integrating it into their daily lives – whether it be watching TV online, downloading free music online (legally!), or integrating chat and social media functions into their technology consumption in new ways. There is no question that China’s youth are shaping the technology landscape — not just for China, but increasingly for the world.
During lunch, I happened to chat with the Marketing Director of a large multi-national technology company. As we discussed the power of China’s youth today, she told me an interesting story about how her company is approaching the growing divide between the old and young in China within their own company. This multinational was growing concerned that it’s employees may not be “young” enough to identify the new trends in the technology field in China.
To continue reading this article please sign in to the Switch. If you are not a subscriber yet, find out more about our syndicated offering!
Tweet This
Digg This
Save to delicious
Stumble it
RSS Feed
