Is Your Computer Extreme?
Creativity and Design, Extreme Sports, Miscellaneous, Trends and Insights — By Beibei on September 2, 2009 at 5:15 pmWe have noticed an interesting campaign by Chinese computer company Lenovo surrounding their recent launch of the G430 notebook. Cross-promoting something like computers and extreme sports is a great way to attract youth consumers.
The notebook advertisement features an alpine ski design with the slogan, “Extreme is a state of mind” along with the signature of Italian designer Ludovico Annoni who also designed the drawing in the ad.
The G430 has seen success in the notebook market and one would like to think it is because they have the most extreme computers on the planet.
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