enovate’s Weekly Street Shots

Aimed to capture both youth culture and youth fashion trends in Shanghai, our spiffy street team has been running around the city in search of trendy characters, documenting inspiring outfits and asking questions about their interests and fashion insights.

Floral girl

Name: Song Xiaoyun
Age: 27
Favorite celebrity: Ayumi Hamasaki
Outfit highlights: Floral print, done-up hair, white pants, and LV belt

Black is the new black

Name: Xue Feng
Age: 33
Weapon of choice: Olympus Camera
Outfit highlights: Slick black, man purse, graphic t-shirt, and framed glasses

Name: Rukia Wang
Age: 25
Favorite brand: H&M
Outfit highlights: Puffed-sleeve blazer, tunic top, giant necklace, and nylon leggings

Colorful shoes

Name: Alonso
Age: 24
Desired living location: UK
Outfit highlights: Popped collar, dark military green pants, bright color shoes, and the hands-in-pockets-like-he-doesn’t-care attitude

Roll up them sleeves & pants

Name: Peggy
Age: 21
Wants to: Study abroad
Outfit highlights: Faded denim jacket, summery dress, Gucci bag, and the whole Japanese feel

Name: Ma Jie’er
Age: 20
Phone of choice: iPhone
Outfit highlights: Stylish haircut, patterned shirt, rolled up pants, and bold color shoes