enovate’s Weekly Street Shots

Aimed to capture both youth culture and youth fashion trends in Shanghai, our spiffy street team has been running around the city in search of trendy characters, documenting inspiring outfits and asking questions about their interests and fashion insights.

Mushroom hair

Name: Xi Xi
Age: 29
Loves to: Collect old toys
Favorite brand: His own brand- NengMao store (能猫商店)
Outfit highlights: Mushroom haircut, the same old framed glasses, shirt with his own name, cut offs

Chanel bag in yo face

Name: Cindy
Age: 23
Favorite TV show: America’s Next Top Model
Wants to live in: NYC
Outfit highlights: Cute bowtie hairband, Chanel bag show off, matching gold chains on wrist, suffocating rainboots

The Summer looks

Name: Chen Wei
Age: 18
Likes to: draw and shop
Loves to watch: Disney movies
Outfit highlights: Straw hat (Simon was right!), floral top, jean shorts, cool sandals, the regular summer outfit

Name: Athena
Age: 21
Likes to: play guitar and sing
Favorite TV show: The Big Bang Theory
Outfit highlights: Cute hair, cute heart belt buckle, cute blazer, cute shoes, cuteness all around

Work formal

Name: Gu Zi
Age: 23
Favorite celebrity: Zhou Bichang
Personal dream: To make enough money to provide for her family
Outfit highlights: Layers of black, harem pants, puff sleeve white blazer, bowtie shoes, nicely put together young professional appeal

The Couple

Outfit highlights (girl): Straw hat (once again!), intriguing animal graphic tank, matching necklace and anklet with bf
Outfit highlights (boy): Long hair, ink drips Elmo shirt, hip canvas shoes, manklet

Name: He Zhen Age: 21 Loves to: Play board games Wants to: Travel abroad Ideal career: Creative director

Name: Huang Juan Age: 21 Loves to: Shop Favorite brand: Dolce&Gabbana Ideal career: Editor for a cosmetic magazine