Empty Kitchens: Have Chinese Youth Given-up on Cooking?
Food Shopping — By Leon on January 22, 2010 at 1:50 pmenoVate member, Leon, gives us some insight into the shopping and eating habits of his group of friends.
“Aside from a few dishes, the 80′s generation is basically incapable in the kitchen. Their excuse is Chinese Food Culture is too profound to command. Basically, a kitchen is a furnishing for my friends and me. All we use it for is cooking instant noodles, and seaweed soup, or cutting fruit.
How we deal with our dinners? We order take-out on workdays, or buy food from convenient stores on workdays. On weekends, we gather with friends and go to various restaurants to enjoy ourselves. It is enjoyable to have hot pot in the freezing winter!

Speaking of hot pot, due to Hong Kong’s cultural influence, more and more Chinese youth are cooking hot pot at home. It is easy to make, sometimes more hygienic than restaurants and inexpensive. Plus it’s fun. Also, the preparation for the hot pot—purchasing food ingredients in Carrefour with friends is very enjoyable. Therefore, once every two weeks, we gather and have hot pot.
Where do we buy the food ingredients? Carrefour is our favorite. The food is and fresh and the selection is plentiful. What’s more, there is enough space so we can quarrel and fight noisily when shopping. As for the crowded Lianhua Supermarket, and the convenient stores with insufficient kinds of food, they are not for us.”
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3 Comments
Some Carrefour stores in Shanghai are much more crowded compared to Lianhua Malls…
Many 20-30 year-olds have definitely resorted to eating out. People are lazy and also have more disposable income. Not much of that disposable income goes into savings either. It’s the generation of the ‘nothing at the end of the month club’. This is a great time for retailers of fashion and food. But businesses need to really understand what the Chinese consumers want and where their target market lies. Look out for a huge growth spurt in ‘green/healthy’ living within this new generation.
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Edward Eng
getchee Staff Writer
http://blog.getchee.com
http://www.getchee.com
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