A Snapshot Into Snacking In China

As always at enoVate our first port of call when doing any research is market immersion. This being snack-week it might be more apt to call this ‘mini-market’ immersion. We headed to our local supermarket and convenience stores to see what snacks were on the shelves. After taking a look, we digested the information and came back with some brief insights:

• The scope of snacking is varied. Snacks can be hot or cold, sweet or savoury, wet or dry. A single snack run to family mart could yield, fish balls, dried meat and a bar of chocolate!
• Western brands tend to stick largely to their well known product. Lays, Oreos, Dove, Kinder Bueno all have a strong presence and remain largely in their original formats.
• Traditional Chinese snacks hold a large amount of shelf space. All manner of dried fruit, meat and fish aswell as nuts, seeds and traditional candies are all well stocked throughout stores. These products tend to be all local (non)brands.
• The strongest brand presence amongst the snacks comes from the Asian snack and beverage companies such as Master Kong(Taiwan), 3+2 biscuits, Orion(Korea), chocopie and Oishi (Phillipines), Prawn Crackers.

Stay tuned to the enoVate blog for further insights into how these brands create and maintain relevance amongst Chinese youth.