6 Keys For Building Strong Youth Brand Advocates in China

Oh, so you’ve heard about social media? It’s about time. Now that the almost every company on the planet is aware of the importance of social media, let’s take a look at how to use social media to help build youth brand advocates in China. (And if you’re not aware of social media’s importance, first read this, and then time travel to the 21st century where you should be.)

A key question to first think about is:

How do you use social media to market your brand, get your customers to love you and talk about you?

As the number of digital agencies worldwide grows exponentially, companies will constantly be trying new and different social media strategies resulting in documented successful (and unsuccessful) case studies.

Any brand executing social media campaigns is somewhat trying to build customer advocacy for their brands. If they’re interested in having people talk about how good their brand is, then this is advocacy. Moreover, brands are interested in activating customers to push their friends and family to buy a product.

So how do we integrate consumer advocacy and brand advocacy? Let’s first look at a definition for brand advocacy:

“Brand Advocacy, is the active sharing of one’s beliefs, interactions, stories, experiences, thrills, and disappointments in regards to all products and brands.”

Brand advocacy in the social media world is built up by consumers clicking on a brand’s “fan” button on Renren or Facebook, sharing an online product review, setting your status message to things like, “Brand X is amazing!” and so forth.


So what are the essentials to building strong youth brand advocacy in the growing China social media landscape?

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